Suggested Reading List
Here are a few tomes from my library that I highly recommend to anyone interested in improving the marketing mind:
New listings: Discovering the Soul of Service, by Dr. Leonard Berry and The Art of Giving Great Service, by Ari Weinzweig
- Guerrilla Marketing, by Jay Conrad Levinson
- Servant Leadership, by Robert Greenleaf
- Positioning, The Battle for Your Mind, by Al Reis & Jack Trout
- Secrets of Customer Relationship Management, by James G. Barnes
- Return on Customer, by Don Peppers and Martha Rodgers
- The 21 Immutable Laws of Branding, Al Reis
- The Tipping Point, by Malcolm Gladwell
- Let’s Get Real or Let’s Not Play, by Mahan Khalsa
- Being Direct, by Lester Wunderman
- Building Strong Brands, by Aaker
- One to One, by Don Peppers & Martha Rodgers
- Enterprise One to One, by Don Peppers & Martha Rodgers
- Setting the Table, by Danny Meyer
- Naked Conversations, by
- Good to Great, by Jim Collins
- Citizen Marketer, by McConnel & Huba
- The Loyalty Effect, by Fred Reicheld
- The Ultimate Question, by Fred Reicheld
- Anything written by Faith Popcorn
- America by the Numbers, by Frey, Albresch, & Yeastling
- Pour Your Hear Into It, by Howard Schultz
- The Omnivores Dilemna, by Michael Pollen
- Why What We Eat Matters, by Peter Singer & Jim Mason
- 7 Habits of Highly Effective People, by Stephen Covey